Voodoo Ranger IPA
Fact & Fiction
We helped New Belgium launch Voodoo Ranger IPA on social in 2019, developing over 20 campaigns and characters for the brand-- including TV spots, a film festival, a tattoo stunt, an online shop and:
-Highest social engagement rate of any alcoholic beverage company (2022)
-Fastest growing social channel of any alcoholic beverage company (2022)
-#1 craft beer launch of all time for Juice Force IPA (2022)
HIGH ABV TV
1985 IPA quickly became one of America's favorite summertime beers. And after a year of fans begging and pleading for it, New Belgium re-launched the favorite to the tears of beer nerds everywhere.
JUICE FORCE IPA
What's better than 9.5% ABV with a delicious juice flavor? Turns out nothing is, and Juice Force IPA was the most successful launch in the history of craft beer.
FUTURE HOP IPA
The future of Voodoo Ranger was in our hands so we flexed our sensitive, smooth side to add some depth to a new character.
For many, January is a time to make resolutions. So we fought back against the typical "new year, new me" themes with an anti-Dry January campaign. Fans called in and reported hundreds of violators. Justice was served.
Every Ranger worth his salt has a handbook to guide 'em through life's more challenging moments. This series gave our fans a "how to" version on living their most Rangerous lives.